Friday, April 16, 2010
Why is this valuable? Effective marketing means that you are putting your message in front of your target demographic. In the age of print only advertising figuring out exactly where your target demographic was spending their time was a hit or miss affair. Now with tools like Flowtown.com the guessing game is over. You can know on an ongoing basis where your clients are spending their time and what media they are using. And it is very easy to use!
One caution is not to overdo it. Don’t bombard people with messages that will turn them off. There is a fine line between staying top of mind and being a nuisance. Remember that social media is about having a conversation and developing long term relationships.