Rob Chant of Search Engine Watch has some great advice on how small businesses can use social media. The basis of his argument is that social media marketing is about a conversation, not a broadcast. It must be a two way street to be effective.
What Can Social Media do for Your Small Business?
By Rob Chant, Search Engine Watch, Jun 11, 2010
April Fool's Day is probably the world's least memorable event. It's funny for a few moments, but not the sort of funny that really sticks. Granted, there's the odd exception, but most of those carefully crafted blog posts and spoof news stories disappear without a trace.
But this year there's one post I found myself still thinking about well after the event. There's a theory that humor often relies on the joke communicating an underlying truth. Spice's Social Media Intelligent Language Engine does just that. If it were real, business owners small and large would indeed be queuing up to try it out.
And it would be one of the worst ideas ever.
Why? Because social media is about communication, not broadcast. It's your chance to talk with people, engage with them, and really get to know them, not fob them off with a machine. MORE...http://searchenginewatch.com/3640613