Here is a great post by Rob Chant of searchenginewatch.com. Managing your business now includes considerations around how to maximize your exposure on the Web. This is a great blog post that introduces the two strategies of PPC and SEO. They are very different, but can complement each other. Making your agent website come up first in searches on Google or other search engines is a good use of advertising dollars. If you have not considered what strategies to use and feel a bit lost, this post is a good introduction.
Small Business and Search: Where's the Return?
Sep 3, 2010
(Searchenginewatch.com) Pay-per-click (PPC) or search engine optimization (SEO). Which one is right for your small business?
When you're trying to decide how search marketing can work for your small business, several factors must be considered, such as keywords. Is there enough volume? Are they competitive enough, but not too competitive?
Obviously, when you're first considering a campaign, you don't need to do in-depth research or prioritize specific keywords. You're simply trying to get a feel for how viable your campaign would be.
Small businesses generally have relatively tight marketing budgets, so you'll need to know how quickly you can get a return on your investment.
PPC vs. SEO
Although you're trying to achieve exactly the same thing with PPC and SEO -- putting your sales messages and brand in front of people making relevant search queries -- the methodology couldn't differ much more. Chalk and cheese, in other words, but both are potentially useful. MORE...http://searchenginewatch.com/3641297